Scope
Our agency has chosen the most popular polish influencers like Veronica Bielik, Radek Pestka, Aga Stachurska, Karolina Wójcik (Viva-a-viva), Ola Nowak, Marysia Jeleniewska and Weronika Sowa (Wersow) for this campaign. Spotlight Agency prepared the whole app selling strategy involving well-known Instagrammers with big reaches and coordinated their actions.
Realization
Influencers involved in campaign for Less_ uploaded their stuff in the right app to sell them. Every item have special label with Influencer’s image and is made with an ecological paper. Part of the money from the clothes selling is donating to charity. Our campaign reached over millions of views in different age groups. Our goal was to promote being aware consumers, taking care of the environment, changing bad habits and being eco.
Scope
During the first edition of Spotlight Academy, our agency started a collaboration with polish fashion brand – Sugarfree. All posts and stories were made in the beautiful scenery of sea waves in Sardinia. We arranged well-known Influencers just like Veronica Bielik, Julia Zając, Yulianna Yussef, Sabina Kontor, Laura Matuszczyk and Kasia Motloch. During the trip, Veronica was teaching the rest of the girls how to build a personal brand on the internet.
Realization
Spotlight Agency organized the whole trip to Italy and took care of the Influencers’ actions. Girls took part in a special photoshoot for the Sugarfree brand. You can see the results on Instagram accounts of our Influencers as well as on the brands’ profile.
Scope
For an Italian trip within Spotlight Academy, we took a Freddy Wear brand. For this campaign, we invited the most promising polish Influencers such as Laura Matuszczyk, Julia Zając, Yulianna Yussef, Sabina Kontor and Kasia Motloch. The main brain of the trip and the whole academy idea was Spotlight Agency co-founder – Veronica Bielik.
Realization
During the trip, our agency organized the photoshoot for the brand. Besides typical benefits, Influencers run a giveaway on their Instagram accounts. Followers could win a Freddy Wear products. Spotlight Agency provided Influencer service and organized the whole trip to Olbia.
Scope
Spotlight Agency is running a half-year campaign for Naked Juice with an Influencer Romek Gelo. The campaign lasts on Romek’s Instagram profile where he publishes very interesting and unique product photos. It is all to encourage followers to drink healthy juices, smoothies and Naked Juice cocktails.
Realization
Our Agency is responsible for communication between brand and Influencer. We prepared the whole strategy how to work on Instagram and we’re coordinating Romek’s work. Everything leads to convince customers to buy products from the Naked Juice offer.
Scope
Social campaign for Kręć Kilometry was about promoting cycling and fighting for clean air in the cities. It was the biggest cycling competition in Poland all created by the Allegro All For Planet Foundation. Contestants can still fight for price for themselves as well as for their city – the winning city is the one with the biggest number of driven kilometres. Participants of this social action were two of the most recognizable Influencers in Poland – Stuart Kluz-Burton and Marcin Dubiel.
Realization
Spotlight has been coordinating influencers actions. Stuu and Marcin were encouraging their followers on Instagram to signing up on the Kręć Kilometry website and change the car or a bus for a bike. Influencers were supposed to encourage young people at age 13-25 to take part in the action and show them how many benefits of riding a bike can bring.
Scope
During the trip with Spotlight Academy, organized in the picturesque town Olbia in Sicily, our influencers had the opportunity to cooperate with the Banana Beauty brand. The product they received were waterproof lipsticks, and their reliability was tested in the most difficult conditions for this type of cosmetic.
Realization
In addition to presenting the durability of lipsticks, influencers published on their stories special discount codes to be used by their followers. During these few days, unique photos and materials were created to promote the client’s products.
Artyści Przeciw Nienawiści
The concert “Artyści Przeciw Nienawiści”, whose originator was Doda, took place on Wednesday, February 27th. On the Atlas Arena stage in Łódź gathered about a hundred Polish stars who took part in a big charity concert. The event was hosted by Barbara Kurdej-Szatan, Joanna Górska, Olga Kalicka, Kamil Baleja, Michał Piróg, Agnieszka Hyży, Mariusz Kałamaga, Marcin Cejrowski and Damian Michałowski. Everyone who took part in this initiative united against aggression and violence in the internet and in everyday life. The idea was born after the assassination of Paweł Adamowicz, President of Gdańsk, during this year’s finale of the WOŚP. On the list of performers in the “Artyści Przeciw Nienawiści” project were our creator Radek Pestka, who experienced violence at school. He talked about the lack of teachers’ interference in the problems of children in schools, lack of acceptance, sexual education and classes about tolerance. He also talked about his own experiences.
Scope
As a part of our strategic cooperation with Sony Music Polska we were responsible for negotiating the terms of ambassador cooperation between Daria Zawiałow and Puma. The annual contract covers both image services and non-standard content services.
Realization
The campaign launched in February 2019 and includes in the first stage digital services based on content inspired by the fashion image of Puma. For the purposes of cooperation, a photo session was carried out.
Scope
Our task was to provide a music star for the latest Play brand campaign. As part of our strategic cooperation with Sony Music Polska, we were responsible for negotiating an image contract and mutual benefits between the brand and Ania Dąbrowska, as well as a license agreement for the song “Z Tobą Nie Umiem Wygrać”, which became the musical theme of the February campaign.
Realization
We were a point of contact for both parts of the cooperation, both during the shoot organization and during the acceptance process. In the first flight of the campaign a total of 18 advertising formats for TV, radio and digital activities were prepared.
Scope
The campaign, created in collaboration with the Ingrid brand, was intended to increase the number of followers and customer engagement on the Instagram profile of the company. To participate in this project, Agata Fąk was invited as one of the representatives. Her main scope of interest is made by effective make-up and characterizations.
Realization
The influencer engaged in the campaign, posted on her profile a special contest, with over 4 000 comments, most of which stated as competition applications. During 9 days of cooperation, Agata contributed to the significant growth of the brand’s recognition and the number of its viewers on social media.
Scope
The campaign of the DeeZee brand, Think Pink has started in February 2020. Two of our influencers, Julia Zając and Magdalena Karwacka were invited to collaborate. During the project, there were organized 2-days photo sessions, promoting the new collection of shoes.
Realization
As a part of the campaign, taken photos were published on the brand’s website and its social media. Moreover, both of the influencers supported the project with publications on their profiles, and within 2 next months, Julia Zając shared photos from the newest collection. Additionally, she conducted a takeover of the client’s profile on Instagram.
Scope
During long-term cooperation with the fashion brand Missguided, to this project were invited two of our influencers i.e. Julia Kostera and Natalia Karczmarczyk. To bring closer the purchase process to their viewers, girls published the video on YouTube, where they presented, how the shop looks like, their searching path, and already prepared outfits.
Realization
In the course of this campaign, influencers published their favorite stylizations and shared their positive experience with the brand on profiles on Instagram and Tik Tok. As a part of promotional procedures, on their profiles were posted special discount codes, which the main goal was to encourage potential clients to buy the brand’s products.
Scope
In February 2020, Lexy Chaplin – one of our influencers, established cooperation with the well-known shoe brand New Balance. As a part of the project, the professional photo session was organized, and its results are available on the Instagram profile of the girl.
Realization
The main task of our agency was the coordination of undertaken activities during the promotion, including an Instagram contest, in which the grand prize was a trip to New York with Lexy. Spotlight company was also responsible for conducting the process of communication between the client and the representative.
