CASE STUDIES

Artyści Przeciw Nienawiści

The concert “Artyści Przeciw Nienawiści”, whose originator was Doda, took place on Wednesday, February 27th. On the Atlas Arena stage in Łódź gathered about a hundred Polish stars who took part in a big charity concert. The event was hosted by Barbara Kurdej-Szatan, Joanna Górska, Olga Kalicka, Kamil Baleja, Michał Piróg, Agnieszka Hyży, Mariusz Kałamaga, Marcin Cejrowski and Damian Michałowski. Everyone who took part in this initiative united against aggression and violence in the internet and in everyday life. The idea was born after the assassination of Paweł Adamowicz, President of Gdańsk, during this year’s finale of the WOŚP. On the list of performers in the “Artyści Przeciw Nienawiści” project were our creator Radek Pestka, who experienced violence at school. He talked about  the lack of teachers’ interference in the problems of children in schools, lack of acceptance, sexual education and classes about tolerance. He also talked about his own experiences.

Scope

As a part of our strategic cooperation with Sony Music Polska we were responsible for negotiating the terms of ambassador cooperation between Daria Zawiałow and Puma. The annual contract covers both image services and non-standard content services.

Realization

The campaign launched in February 2019 and includes in the first stage digital services based on content inspired by the fashion image of Puma. For the purposes of cooperation, a photo session was carried out.

Scope

Our task was to provide a music star for the latest Play brand campaign. As part of our strategic cooperation with Sony Music Polska, we were responsible for negotiating an image contract and mutual benefits between the brand and Ania Dąbrowska, as well as a license agreement for the song “Z Tobą Nie Umiem Wygrać”, which became the musical theme of the February campaign.

Realization

We were a point of contact for both parts of the cooperation, both during the shoot organization and during the acceptance process. In the first flight of the campaign a total of 18 advertising formats for TV, radio and digital activities were prepared.