CASE STUDIES

Scope

Within the cooperation with Galeria Słoneczna in Radom, an all-day event with our influencers took place. The most popular YouTubers such as Stuart Kluz-Burton and Kinga Sawczuk were the stars of this meeting. During the event, fans could talk and take pictures with their idols.

Realization

Besides the event, before the meeting in the mall, Influencers recorded promoting videos that had been encouraging fans to take part in the event. Our agency was responsible for the process of communication between Influencers and the Customer. Amount of fans that showed up at the event exceed expectations of hosts – the results of cooperation were awesome!

Scope

Our agency has chosen the most popular polish influencers like Veronica Bielik, Radek Pestka, Aga Stachurska, Karolina Wójcik (Viva-a-viva), Ola Nowak, Marysia Jeleniewska and Weronika Sowa (Wersow) for this campaign. Spotlight Agency prepared the whole app selling strategy involving well-known Instagrammers with big reaches and coordinated their actions.

Realization

Influencers involved in campaign for Less_ uploaded their stuff in the right app to sell them. Every item have special label with Influencer’s image and is made with an ecological paper. Part of the money from the clothes selling is donating to charity. Our campaign reached over millions of views in different age groups. Our goal was to promote being aware consumers, taking care of the environment, changing bad habits and being eco.

Scope

Stuart Burton as our biggest and most recognizable Inlfuencer has been invited to take a part in advertising campaign for Coolpack. Spotlight Agency was coordinating influencer’s action which was done in a very creative way.

Realization

All benefits were posted to encourage Stuu’s followers to buy the Coolpack backpacks and to join the competition. Results of Influencer’s work were shown on his social media (Instagram and Tik Tok) accounts. Stuart also had a professional photoshoot for the brand. Besides that there were a competition for everybody where people could win were Coolpack backpacks with Stuu’s autographs and even meet&greet with him.

Scope

During the first edition of Spotlight Academy, our agency started a collaboration with polish fashion brand – Sugarfree. All posts and stories were made in the beautiful scenery of sea waves in Sardinia. We arranged well-known Influencers just like Veronica Bielik, Julia Zając, Yulianna Yussef, Sabina Kontor, Laura Matuszczyk and Kasia Motloch. During the trip, Veronica was teaching the rest of the girls how to build a personal brand on the internet.

Realization

Spotlight Agency organized the whole trip to Italy and took care of the Influencers’ actions. Girls took part in a special photoshoot for the Sugarfree brand. You can see the results on Instagram accounts of our Influencers as well as on the brands’ profile.

Scope

For an Italian trip within Spotlight Academy, we took a Freddy Wear brand. For this campaign, we invited the most promising polish Influencers such as Laura Matuszczyk, Julia Zając, Yulianna Yussef, Sabina Kontor and Kasia Motloch. The main brain of the trip and the whole academy idea was Spotlight Agency co-founder – Veronica Bielik.

Realization

During the trip, our agency organized the photoshoot for the brand. Besides typical benefits, Influencers run a giveaway on their Instagram accounts. Followers could win a Freddy Wear products. Spotlight Agency provided Influencer service and organized the whole trip to Olbia.

Scope

Spotlight Agency is running a half-year campaign for Naked Juice with an Influencer Romek Gelo. The campaign lasts on Romek’s Instagram profile where he publishes very interesting and unique product photos. It is all to encourage followers to drink healthy juices, smoothies and Naked Juice cocktails.

Realization

Our Agency is responsible for communication between brand and Influencer. We prepared the whole strategy how to work on Instagram and we’re coordinating Romek’s work. Everything leads to convince customers to buy products from the Naked Juice offer.

Scope

Social campaign for Kręć Kilometry was about promoting cycling and fighting for clean air in the cities. It was the biggest cycling competition in Poland all created by the Allegro All For Planet Foundation. Contestants can still fight for price for themselves as well as for their city – the winning city is the one with the biggest number of driven kilometres. Participants of this social action were two of the most recognizable Influencers in Poland – Stuart Kluz-Burton and Marcin Dubiel.

Realization

Spotlight has been coordinating influencers actions. Stuu and Marcin were encouraging their followers on Instagram to signing up on the Kręć Kilometry website and change the car or a bus for a bike. Influencers were supposed to encourage young people at age 13-25 to take part in the action and show them how many benefits of riding a bike can bring.

Scope

Spotlight Academy started a cooperation with an international brand – Banana Beauty. The product was a special addition to the Italian trip. Influencers arranged in the campaign performed obligations for the brand on the luxury catamaran.

Realization

Influencers published special promo codes for their followers. Logistics of the trip as well as its conditions were organized by our agency. During these few days in Olbia, the girls created a beautiful content and promo materials for the brand.

Artyści Przeciw Nienawiści

The concert “Artyści Przeciw Nienawiści”, whose originator was Doda, took place on Wednesday, February 27th. On the Atlas Arena stage in Łódź gathered about a hundred Polish stars who took part in a big charity concert. The event was hosted by Barbara Kurdej-Szatan, Joanna Górska, Olga Kalicka, Kamil Baleja, Michał Piróg, Agnieszka Hyży, Mariusz Kałamaga, Marcin Cejrowski and Damian Michałowski. Everyone who took part in this initiative united against aggression and violence in the internet and in everyday life. The idea was born after the assassination of Paweł Adamowicz, President of Gdańsk, during this year’s finale of the WOŚP. On the list of performers in the “Artyści Przeciw Nienawiści” project were our creator Radek Pestka, who experienced violence at school. He talked about  the lack of teachers’ interference in the problems of children in schools, lack of acceptance, sexual education and classes about tolerance. He also talked about his own experiences.

Scope

As a part of our strategic cooperation with Sony Music Polska we were responsible for negotiating the terms of ambassador cooperation between Daria Zawiałow and Puma. The annual contract covers both image services and non-standard content services.

Realization

The campaign launched in February 2019 and includes in the first stage digital services based on content inspired by the fashion image of Puma. For the purposes of cooperation, a photo session was carried out.

Scope

Our task was to provide a music star for the latest Play brand campaign. As part of our strategic cooperation with Sony Music Polska, we were responsible for negotiating an image contract and mutual benefits between the brand and Ania Dąbrowska, as well as a license agreement for the song “Z Tobą Nie Umiem Wygrać”, which became the musical theme of the February campaign.

Realization

We were a point of contact for both parts of the cooperation, both during the shoot organization and during the acceptance process. In the first flight of the campaign a total of 18 advertising formats for TV, radio and digital activities were prepared.